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Accessing and reading Internet content on a mobile device is a pain. It is typically very slow and hard to view. While some sites have optimized their content for users who access the site on a mobile device (Google, Yahoo! and Bloglines just to name a few), the mobile Internet experience is generally bad and quite frustrating.

dotmobi, creator of the .mobi top level domain name, hopes to change all that by guiding users to "made-for-mobile" Internet content. Sites using the .mobi domain name agree to adhere to guidelines, including the use of xtml code, no frames on the sites and no www prefix. A Rollout Plan is in place for the .mobi domain registration based on the following schedule:

• Sunrise Registration: June 12 - August 21 for trademark holders to register their trademarks as .mobi domain names
• General Registration: August 28th and after for everyone else
  

The FAQ section of the mtld.mobi web site provides additional information. Bottom line: If you want to secure your trademark as a .mobi name, do it now. Otherwise, be ready to register on August 28th.

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